The marketing game has been changing over years, in terms of its definition and its execution. We have evolved from advertisement hoardings, TV shootings and billboard commercials to YouTube advertisements and social media bulletins. In today’s industry, most businesses are run on the internet, and major portion of the marketing is done digitally, not only social media marketing and so much more than that. While social media marketing is a very effective sort of marketing tool, but there are so many other means to diversify their marketing strategies – in fact email marketing is a more effective channel of digital marketing.
So, just because something is working for you at the moment, doesn’t mean you can stick with it forever. New trends come in every year, and you need to look out for them and settle with them. With the new year commencing, let us look back into some popular trends of 2017:
- Mobile devices have become more dominant than desktop devices – especially because they are easier to carry around and have multiple uses, may it be advertising, customer engagement or tracking conversion rates. In fact, statistics show that mobiles own about 50 percent of the market share in 2017, as opposed to an 8.5 percent back in 2012. Whereas Desktop usage has dropped from a whopping 91.5 percent to a 45 percent in 2017. Even Google has shifted to a mobile-first algorithm, mobile content indexing and ranking both included.
- Small businesses have known to do well through advertising based on location. For example if you own a clothing store and if you want to give a special offer to local residents during some local festive event, putting an advertisement based on geo-targeting can get you higher conversions. It increases the effectiveness of your marketing, and costs you lesser.
- Another thing that popped up more is video ad media. People prefer watching a minute long video rather than having to read about it. A well made advertisement can be a very effective medium to garner traffic and increase engagement. It also increases leads and boosts conversions. Videos are leading the race over the other media strategies, because they are visually appealing. So, marketers should concentrate on creating an impactful video, that actually portrays your brand image to the audience and leaves them with a positive impression and curiosity to know more.
So, having analyzed how 2017 worked in all for you – whether your current tools have made any significant difference in the traffic, leads and value? Now, you have a few more tips to up your game.